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| Mark Zuckerberg kill Facebook |
Remember the golden days of Facebook, when the platform was a place to
share photos and news, watch videos and play Happy Farm? Even political and
intellectual discussions on Facebook were one of the best places for it!
It all ended about 7 or 8 years ago when Facebook turned from the site that
everyone loves to the site that everyone hates so most of its users today
still use it because they are used to using it and not because it is a
platform they love to spend time on!
What brought Facebook to this situation?
Mark Zuckerberg and his management made several catastrophic mistakes
that accumulated one after the other until Facebook is on the path of no
return.
1. Cracking down on content creators for ads
If you are a content creator on YouTube, the platform's algorithms will help
you spread when searching for topics similar to the above. If you are a
content creator on Tik Tok, the application will recommend you to people who
have similar interests, but if you are a content creator on Facebook, you have
to pay money so that your posts reach your followers.
We all remember how
Facebook changed the
policy of accessing posts to followers, especially on pages, nearly 7 years
ago. Your posts will not be visible to all our followers and we will reduce
the visibility of posts with external links. If the follower does not interact
with you enough, we will consider him not accused and days may pass without
seeing a single post from your page.
The only solution to all those new controls is ads. Pay money for your content
to reach our followers and we will not share any profits with you like YouTube
or even Tik Tok do later!
2. Use dirty tactics with competitors
It all started in the early 2000s when Mark was trying to take over smaller
rival companies. The American billionaire at the time was dealing with the
principle that he is the master and you are the slave. He was asking corporate
executives to come to Facebook's headquarters for an interview, not the other
way around.
Whoever was just showing up to reject the takeover idea was directly
threatened by Mark. We will either take over or destroy your company. With
this policy, Mark dominated WhatsApp and Instagram, but he failed to acquire
Telegram and Snapchat, which rejected the idea and his managers came out to
expose Mark.
Zuckerberg did not hesitate to kill Snapchat and copied the Stories as they
are without any change, so he did not care to change the name in a clear
message to Snapchat and all those who tempted him to threaten the company's
dominance of the social media market.
3. Exploiting users' data without their knowledge
For years, Facebook has been using user data to develop the site's algorithms
to be the first destination for advertisers. The usage policy of Facebook and
other applications has not been transparent enough to explicitly tell users
that the company is collecting their data in order to target ads tailored to
them.
The exposure of this matter came through a series of successive scandals that
prompted Facebook to come out and announce this matter explicitly, but after
the site lost the trust of users.
4. Snooping on users
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| Mark Zuckerberg kill Facebook |
If you ask anyone, even if they aren't tech-savvy, have you noticed something
weird
about Facebook? It will tell you right away that it finds advertisements for products or
places that he talked about with his friends and relatives without searching
for them on the platform. Some may add that they found advertisements for
products that they did not inform anyone about, they just thought about them
and found their advertisements in front of them.
Something like this would cause panic in any user. How do I use a platform to
spy on me so much? How does the platform read my thoughts?
Facebook's algorithms brutalize and make the platform the best among
competitors for advertisers, but it made the user lose confidence again in a
place where he used to spend a good day.
5. Greed for WhatsApp data
Almost two years ago, everyone was surprised that Mark's company would link
the data it collects from WhatsApp to the Facebook accounts of the same users.
The company's announcement of the matter came directly and sharply. Either you
agree to the new terms or WhatsApp will stop working for you. You have 15 days
to approve or you won't be able to use WhatsApp.
Only the intense anger expressed by all WhatsApp users did not stop Facebook
from completing this step, forcing the company to increase the period to 30
days before implementing the new policy, but because the users' objection did
not stop, the company was forced to reverse this decision.
6. The Cambridge Analytica scandal
The Cambridge Analytica scandal is the biggest black mark in
Facebook history, especially in Western societies. You are talking here
about the data of 89 million users that was obtained against their will
through twisted images and later used to influence the opinions of American
voters.
The worst thing is that the Facebook administration was aware of the matter
several years ago, and all it did was ask the data collector to stop the
matter and delete the information it possesses.
Here you failed twice, the first time to preserve the
data of users
who trusted your platform and the second when you stopped exploiting that data
and made a claim that will not affect anything.
7. Incitement to the clash between users on Facebook
One of the dirty tricks of Facebook's algorithms is to try to create a clash
between people of different opinions. The platform’s algorithms may appear to
a user who is not interested in a post, but a post that is completely opposite
to his opinion only in order to try to create a clash between users and each
other.
There is no objection to keeping some extremist views in order to ensure that
there is more clash between supporters and opponents, even if this causes
serious consequences.
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